Conference Agenda

Best marketing Strategies and Practices to be adopted by Indian Startups and MSME’S.
The difference between the Industries most flourishing company and Industries most struggling company is because of the kind of marketing strategy adopted by them.
A good marketing is “NO Accident” but a result of careful Planning & Execution
A good marketing is the one which should not feel like a marketing
Scope & Significance of Marketing & Branding for an organization
The significance of Market Research & Research & Development (R&D) in designing effective Marketing & Branding Strategies
Difference in Marketing and Branding Strategies & Practices adopted by Fortune 500 Brands VS. Indian Brands
A “Brand” is the single most Valuable asset that any organization can build for itself in its lifetime
Emphasizing more on emerging marketing trends shaping the next decade (AI, Digitalization, Innovation)
Loopholes in marketing strategies adopted by Indian Brands.

If you will focus on sales will not happen, rather you need to focus on the parameters that leads to sales
Sales is a matter of Will over Skills — because Skills can be taught but “WILL” cannot be, you need to create that “WILL” within your salesforce
It is not sales which is tough & challenging but the way it’s being perceived and practiced that makes it tough and challenging
Increase your standards of doing Sales & the way you look upto sales in order to increase your sales
Sales begins with identifying the problems and identifying the right prospects for your products/services
Do’s and Don’ts of effective selling (Know your customer, ask valid questions, listen more than you speak, sell benefits not features, Don't oversell, Don't ignore objections, Avoid same pitch, Don't criticise competitors, Don't compete only on price, The best salespeople don’t sell; they solve, Turn Conversations Into Conversions, customer doesn’t care how much you know until they know how much you care.)

How AI is transforming online retail
Cross-Border E-Commerce opportunities & challenges
Customer Retention Strategies in a Competitive Market
The Growth of E-Commerce in Tier-2 and Tier-3 Cities
Can E-Commerce ever become Truly Sustainable
AI, Social Commerce, and ONDC: How Technology Is Redefining the Future of E-Commerce in India"
Difference of Approach in E-Commerce between Indian Companies Vs. Fortune 500 Brands

AI can enable Indian brands to better understand consumer needs, predict market trends, and develop innovative products.
Analysing large volumes of customer data, companies can identify emerging preferences and create products tailored to global audiences.
Global consumers increasingly expect personalized experiences. AI-powered recommendation systems, chatbots, and customer service platforms allow Indian brands to engage customers across different countries and cultures.
Technology has significantly reduced barriers to international expansion. Digital platforms, online marketplaces, and direct-to-consumer websites enable Indian brands to sell globally without extensive physical infrastructure.
AI-driven automation and predictive analytics improve supply chain management by helping companies in Forecasting demand accurately, Reduce inventory costs, Optimize logistics and distribution, Minimize operational risks.
Technology is not limited to large corporations. Cloud computing, AI-powered software, and digital platforms enable Indian SMEs to access tools which were previously available only to multinational companies.
AI and technology are no longer just support functions—they are strategic enablers that can empower Indian brands to innovate, scale, and succeed on the world stage.

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